Job Description

Our client is a growing independent media agency that seamlessly integrates brand and performance media to drive scalable growth for top brands. Conventional approaches aren’t enough for them— their category insights, data, and expert media strategy fuel standout, out-of-the-box results. These roles will work across CPG, Banking, eCommerce, Healthcare & Technology, supporting high-profile brands. With growing account demand, they are expanding their Media Planning leadership team.

About the Role

They are hiring a Senior Media Director to drive multi-channel media strategy, buying, and optimization for high-profile campaigns, managing $2M+ budgets and mentoring planners and buyers.

Responsibilities

• Develop holistic media strategies connecting brand objectives to performance outcomes.
• Lead planning and execution across TV, Digital, Retail Media, CRM, traditional, and emerging channels.
• Present recommendations and insights to C-level stakeholders, diving into campaign specifics while confidently leading senior-level client communications.
• Mentor, inspire, and develop high-performing teams.
• Stay ahead of industry trends and leverage data to optimize multi-step consumer journeys and performance.

Qualifications

• Deep, hands-on media planning experience – ability to build & manage media plans with clear strategy, budgets, and channel recommendations.
• Proven media agency experience – working within an agency environment where you’ve been directly involved in planning, activation, & optimization for clients.
• 8–12 years in end-to-end media planning/buying, including 3+ years in leadership.
• Strong negotiation, optimization, & analytics skills; hands-on with Google Ads, Meta, The Trade Desk.
• Knowledge of DTC, OTC, CPG, retail media, CTV, audio streaming, social commerce, CRM, & telehealth a plus.
• Excellent communication, strategic thinking, & leadership capabilities.

Required Skills

• Deep, hands-on media planning experience.
• Proven media agency experience.
• Strong negotiation, optimization, & analytics skills.
• Excellent communication and strategic thinking.
• Knowledge of DTC, OTC, CPG, retail media, CTV, audio streaming, social commerce, CRM, & telehealth.

Salary Range: $140,000 - 160,000 annually, based on experience

Location: New York, NY - Hybrid

Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.

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